Facebook makes smallest necessary change to race
Facebook will no longer allow advertisers to target or exclude different races in ads related to housing, employment and credit, the company said Friday.
"Since concerns about our ethnic affinity marketing were raised, Facebook has been meeting with stakeholders to listen to their feedback and ideas about how Facebook can better support its existing efforts to combat wrongful discrimination," a Facebook spokesperson said. "We take these issues seriously. Discriminatory advertising has no place on Facebook."
Facebook's tool allowing advertisers to target or exclude groups based on "ethnic affinity" came under scrutiny last month when ProPublica published a report detailing how the tool allowed the news organization to post an ad for a housing event that excluded African-Americans. That type of exclusion is illegal under federal law in ads related to housing and employment, although Facebook claimed its "ethnic affinity" category only grouped users by interest in a certain race, and not by users' race itself.
Facebook will not stop the practice of "ethnic affinity" marketing entirely.
Instead, Facebook said Friday that it would build tools to disable ethnic affinity marketing for ads for housing, employment and credit, clarify its advertising policies and "provide more education" for businesses and other advertisers. Facebook will also move the "ethnic affinity" category from its "demographics" section to a "behavior" section seen by advertisers.
Facebook said that to arrive at these changes it met with politicians and civil rights groups including New York Attorney General Eric Schneiderman, the Congressional Black Caucus, the Congressional Hispanic Caucus, the American Civil Liberties Union, the NAACP Legal Defense Fund and the National Fair Housing Alliance.
At the time of ProPublica's report, Facebook strongly defended its use of "ethnic affinity" marketing and emphasized that the ad the news organization purchased was for an event related to renters' concerns, not for housing itself — a gray area in federal law.
"We are making these changes to deter discrimination and strengthen our ability to enforce our policies," Facebook Vice President of U.S. Public Policy Erin Egan wrote in a blog post. "We look forward to finding additional ways to combat discrimination, while increasing opportunity, and to continuing our dialogue with policymakers and civil rights leaders about these important issues."
TopicsFacebookAdvertising
相关文章
- 全国土壤普查办抽验组到广东开展土壤普查质量抽验_南方+_南方plus8月17-19日,全国土壤普查办质量抽验组到广东开展第三次全国土壤普查质量抽验工作,抽验组由生态环境部华南环境科学研究所副所长刘晓文2024-09-23
Remotely hacking elevator phones shouldn't be this easy
"Do not hack the elevators here, please." Will Caruanais on stage at the annual DEF CON hacking conv2024-09-23- 湛江市新园北社区举办防欺凌摆摊调研活动_南方+_南方plus近日,一场主题为“安全知识伴我行,防范欺凌护安宁”的摆摊调研活动以下简称“活动”)在湛江市新园北社区火热进行。该活动由湛城蓝志愿服务队联合新2024-09-23
- 新鲜出炉!肇庆海选赛晋级选手揭晓 | 2024广东乡村歌手大赛_南方+_南方plus7月28日,在连续嗨唱两晚后,2024广东乡村歌手大赛肇庆赛区海选落下帷幕,经过激烈的比赛和评委们的专业打分,肇庆赛2024-09-23
11 Telescopes Exploring The Magic of Space
Perhaps no invention has broadened our understanding of the universe more than the telescope. The ve2024-09-23Nervy Napoli squeeze past Lecce ahead of Milan tie
MILAN:Napoli had unfortunate Antonino Gallo's own goal to thank for getting their Serie A title2024-09-23
最新评论