Snapchat just grew for the first time in a year
Is it too soon to call this a turnaround? Maybe, but things are starting to look up for Snap.
The company just reported its results for the first quarter of 2019 and delivered investors some long overdue good news: Snapchat added new users for the first time in a year.
The app now counts 190 million daily active users (DAUs), up from 186 million last quarter. Overall, DAUs are still down from its previous peak of 191 million, but the new growth suggests the company has been able to reverse the momentum caused by an unpopular redesign last year.
Tweet may have been deleted
Snap also delivered better than expected financial results, with $320 million in revenue, up 39 percent from the same time last year. The company still has a ways to go before it becomes profitable, but Snap isn't losing quite as much money as analysts had predicted.
CEO Evan Spiegel said Snap's ad business is now more effective at reaching young people in the United States than longtime rival Instagram. "As of March, our ads can now reach more 13-34 year-olds than Instagram in the United States," he said in prepared remarks. Snapchat reaches 75 percent of all 13-34 year-olds in the U.S, the company says.
Snap is also growing outside of the U.S. and Europe, its two most popular markets. Snapchat added 2 million new users outside of North America and Europe.
Tweet may have been deleted
Spiegel noted that Snap has finally rolled out its long awaited Android app redesign, calling it the "price of admission" to international markets, though he cautioned it will take time before the improved app is reflected in user metrics.
Snapchat's slow, buggy Android app was long seen as a major weakness for the company, which has spent years rebuilding the app.
The CEO also called out Snapchat's new gaming platform and the company's Discover section, which recently added a new lineup of original shows. "In Q1, nearly half of our daily Discover viewers watched Discover every day of the week," Spiegel said.
Snap does still have other problems to worry about, like the unusually high number of executive departures, (the company still doesn't have a permanent CFO after former Amazon veteran Tim Stone abruptly left in January). But its latest results prove the app isn't done growing just yet.
Featured Video For You
This machine turns you into a 3D model in seconds
相关文章
DNC 2024 speech: Barack Obama and Michelle Obama have a superpower no other Democrat has.
Every four years, Democrats meet for a convention and relearn that Michelle and Barack Obama are the2024-09-23- 本报讯芦山县太平镇村民王某某、徐某某因土地琐事积怨已久,近来矛盾加深,双方不断发生争吵。近日,在芦山县公安局太平派出所民警积极奔走下,这起多年的土地纠纷终被化解。最近,王某某和徐某某由于矛盾加深,扬言2024-09-23
- 本报讯近日,记者从石棉县委宣传部获悉,自党史学习教育开展以来,石棉县依托全市唯一试点“12345”便民服务热线,通过组建队伍、优化服务机制、督办回访,打造“朝夕政务”助跑团,创新“我为群众办实事”方式2024-09-23
- 中国山东网-感知山东8月22日讯因贷前调查严重不尽职,中国民生银行股份有限公司青岛金水路支行被主管部门罚款50万元。据行政处罚决定书青银保监罚决字〔2019〕20号显示,中国民生银行股份有限公司青岛金2024-09-23
50 Years Later: The Revolutionary 8008 Microprocessor
Guest author Ken Shirriff is a Silicon Valley-based computer enthusiast who enjoys reverse-engineeri2024-09-232019鏂拌储瀵屼笂甯傚叕鍙稿苟璐勾浼氬湪闈掑矝鍥介檯闄㈠+娓垚鍔熶妇琛宊涓浗灞变笢缃慱闈掑矝
銆€銆€涓浗灞变笢缃?鏈?鏃ヨ9鏈?鏃ワ紝2019鏂拌储瀵屼笂甯傚叕鍙稿苟璐勾浼氭毃鏂拌储瀵岀鍗佷簲灞婇噾鐗岃懀绉樸€佺浜屽眾鏂拌储瀵屾渶浣矷R娓偂鍏徃棰佸鍏哥ぜ鍦ㄩ潚宀涘浗闄呴櫌澹2024-09-23
最新评论