商家用上移动软件"揽客" 消费者吐槽太不实用
在微博、用上移动用微信之外,软件如今武汉不少“前卫”商场又用上APP“拉客”。揽客但记者试用发现内容不够丰富,消费有消费者也吐槽,槽太不要“花架子”,不实APP要实用的用上移动用。
昨天,软件记者昨用苹果手机下载多家商场的揽客手机应用软件APP试用。
世贸广场的消费APP,列出了商场里品牌分布及最新促销活动,槽太还有VIP尊享服务等。不实群光广场的用上移动用APP有DM商品快讯、交通停车导引,软件还能查询消费记录、揽客VIP积分等。中心百货、万达广场菱角湖店等商场也上线了APP,帮助消费者了解品牌的近期活动等,有的还会通过APP发放优惠券。
一家大型商场的策划部人士坦言,APP推出后,下载量已近万,虽然短期内还不能测算出APP为销售额带来多少增长,但应能借此培养消费者与商场之间的“黏性”,提升人气。
不过记者在试用中也发现,目前,商场APP服务以发布促销打折信息居多,一些商场更新不够及时,有家商场在APP里发布的最新促销活动竟还是去年的。
购物达人秦小姐昨天说,她曾下载过几个商场APP,试用后都删了。她吐槽说,商场APP只是“花架子”,用处不大。
消费者希望商家APP提供哪些服务呢?记者昨天随机采访15位市民、网友。市民梁女士举例说,商场APP能有店内热门餐厅的网上预订、在线排号、到号提醒服务就好了。网友“梦年”则希望商家APP提供停车位导航服务。还有市民建议,商场APP最好能像淘宝那样可以直接下单选购商品。
武大经管学院吴先明教授表示,商场可以深入挖掘APP产品的潜力,提供个性化、人性化服务,比如,线上登录预约餐饮,加强与顾客互动等。
世贸等多家商场人士坦言,目前APP还在试水阶段,会根据实际应用情况、顾客反馈信息进行升级。(记者符樱)
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